Educate to Sell With Learning Management System Solutions

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Educate to Sell With Learning Management System Solutions

Coggno Inc. | Jan, 6 2010

This year, use your learning management system to secure an edge in the competitive global economy. In choosing the right LMS training for your organization, remember that knowledge is power. Especially in this knowledge-based economy, the most valuable asset you have is the knowledge of your employees. Capable and confident employees are the foundation of a successful business.

There are many ways in which a learning management system can be used to profoundly benefit an organization. Well-trained and knowledgeable employees are the glue that holds your organization together. They make your operation run smoothly, boost your company’s reputation, prevent injuries at work, and ensure that you are meeting all required legal standards. LMS training can be used for compliance training, sales training, and other areas of company education.

Compliance training is easily taken care of online. Using an LMS, you can cover all kinds of important topics, workplace safety training, cultural sensitivity, sexual harassment prevention training, and other respect and legal issues in the workplace. However, for an employee taking mandatory compliance training, too often a training issue seems simply common sense, or not worth one’s time. This too-prevalent conception towards compliance training can cause behavior such as learning content skimming or skipping of entire sections in the learning content, and ultimately, mindless guessing on exams. Oftentimes students simply retake assessments until they have scored well.

Trainees’ absence of interest in a compliance training topic is often a result of bland training material–not to mention the sheer reality that the online training course is mandatory. And that lack of interest can cause students’ failure to really learn and process the learning content, and to skimp on the time required to actually absorb the material.

However, holes in employee understanding of important issues (like those listed above) which compliance training courses cover can cause big trouble down the road. That is why supervisors are wise to ensure that employees are completing course material completely and correctly, and devoting the appropriate amount of time on each part of the training course.

Of course, it isn’t enough just to train employees on organizational policies and procedures. In order to get ahead in a competitive job market, take advantage of your training management system to go the extra mile. This year, educate your employees with state-of-the-art and effective tools so that they can efficiently and effectively educate your customers.

Customers want to make an informed decision when considering buying a product. There is no greater discouragement to purchasing a product than an apathetic or unknowledgeable sales representative.

Aiding with the development of employee knowledge is an essential practice for any company hoping to remain relevant in an increasingly competitive business environment. For this reason among others, investing in your employees is the wisest business move you can make in 2010.

Provide your employees with a customized, one-on-one training method. How can you do this? Using a SCORM-compliant learning management system is one solution that more and more organizations are turning to to make sure their employees are well-educated on their products.

But being well-educated on a topic is only the first step. This reminds me of some professors I had the unfortunate experience of having in college. A professor who was a physics genius but knew nothing about teaching. A literature professor who took no time for her students and spent more time trying to get published, or applying for federal grants. And so on.

Clearly, it isn’t enough to simply know a lot about a topic. In the same way, it isn’t enough for your staff to simply be well-educated about the product they are selling. They need to be able to share that knowledge with others.

This year, think long-term and invest in your best asset: your employees. Use your LMS not only for compliance and other basic training, but to educate your staff on how to best interact with customers. Deliver online learning management system courses to help your employees explain features and aspects of your product, and help customers understand all there is to know about your company’s benefits and unique products and services.

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