Come to find out, my alma mater was just one of 8,000 schools nationwide who signed a contract with Channel One, which in return for airing its commercial-ridden news program each day, loans TVs, VCRs and satellite dishes to schools.
When I was in high school, we didn’t have TVs in every classroom. I remember our history teacher wheeling a TV in from next door to show us films with historical learning content. Which is why I was surprised, upon
We’ve seen school buses festooned with colorful advertising. But what about inside the buses, and in actual schools? There is a host of ways in which children’s school environments and learning content are being commercialized. Many buses play BusRadio, which
For many budget-crunched school districts, raising funds for everything from learning content materials to entire departments is increasingly difficult. Many consider using advertising on school buses and other locations throughout the school to compensate for their lack of funds. Athletic
What can we do to offset the learning content children are being exposed to through TV advertising? The bombardment is truly overwhelming. Parents alone can’t tackle the problem. But they can help. Sit down with your kids and talk to
Is it possible for young viewers to simply tune out advertising learning content if they’re not interested? It’s difficult. The problem is that so much money is wrapped up in the industry–the whole corporate world depends on its effectiveness. No
