Branding your courseware system with a logo will give your course its own flare and personality. But how do you go about designing a logo that is as unique as your courseware system?

The first thing you’ll need to do is just start brainstorming like crazy. Use lots of paper, sketching and writing everything out by hand. Large design companies use this strategy, sketching pages and pages of logo ideas before even going near a computer. Sketching is the best way to quickly create and visualize your courseware system’s logo. Using the computer right away will waste time and slow you down.

Brainstorm concepts, using all means possible–research images on Google, write down keywords and ideas, do mind mapping, take a look at competitors’ logos. Don’t scratch any concept or idea until at least the next day, and be sure to run them by people whose opinions you trust.

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