In designing your online courseware, the devil is often in the details. An Eyetrack III study also showed how people tend to read actual online courseware headlines and blurbs. Partial viewing of headlines and blurbs was found to be a common occurrence.
Many people skip the blurb altogether if it’s displayed in smaller font under a headline. And when viewers do read it, they often only view the left one-third of the blurb. They scan the words in that left portion, and if their interest is piqued, they’ll read the whole blurb. For online courseware developers using headlines and blurbs in their course design, some basic information on how readers view web pages is extremely helpful.
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