Normally, learning content is owned and hosted by an author or institution. When the institution doesn’t own the learning content (e.g. educator’s notes and the learning object) it tends to mediate the content by way of, say, textbooks. Traditionally, it is expected that learners will seek out authors and institutions for the learning content they are interested in.

Maybe learners lack the impetus or knowledge to seek out or efficiently find what they need, or maybe it’s because institutions don’t know how to get out there in learners’ faces. In any case, too often institutions don’t offer their learning content to the appropriate audience. So maybe it’s institutions who more often ought to seek out and entice their learners.